Pearlfinders' integrated platform of insight, news, data and social media enables sales and marketing professionals to generate revenue from prospects, clients and existing networks.
We conduct first-hand interviews with over 35,000 decision-makers each year to uncover challenges, changes in strategy, and planned investment in new areas. These enable our clients to target prospects with greater speed, tailoring and precision.
When it is harder than ever to be heard, Pearlfinders offers you an edge - a reason to connect.
From the C-suite down to the front-line, Pearlfinders' platform helps over 10,000 business development professionals worldwide to win, grow and retain accounts.
The better you understand the actual challenges your prospects face, the more tailored and relevant your approaches will be. Pearlfinders enables this via first-hand interviews with the senior buyers in your target markets. Our analysts monitor breaking corporate developments, uncovering high value opportunities in real-time for our clients. Pearlfinders insight, data that is 100% accurate at the time of report publication, and scheduled reviews all combine to make your outreach more compelling and credible, differentiating you from competitors shooting in the dark.
“I've been using Pearlfinders for several years now and I can confidently point to multiple five and six figure wins where their insight was integral to my success” - Siegel + Gale
Like a radar always on and silently sweeping in the background, Pearlfinders Accounts Tracking compiles key content from thousands of our buyer interviews. It provides comprehensive early-warning on emerging agenda across your portfolios. The information may signify either potential threat or opportunity to grow accounts. We also track breaking corporate developments, new decision-makers joining and fresh investments being planned. Our organogram-style contact pages allow you to quickly identify new decision-makers to cross and up-sell to.
"For the past five years Pearlfinders has consistently provided me with actionable insights on brands we're interested in working with in the UK, Europe and Asia" - Wanda Sports
Pearlfinders allows marketers to target campaigns based on the actual challenges being faced by common groups of decision-makers and industry sets. But it also enables precise timing of communications against purchasing intentions and individual and company timescales. Our data is fully exportable, verified every 3 months, and integrates easily into any CRM system.
"If my desktop was a laboratory, Pearlfinders would be the first machine I'd turn on" - Connect Group
Leveraging the network of your organisation’s leaders and senior executives is essential to support sales processes and maximise growth. But though they naturally want to make a difference here, they are time-poor. Pearlfinders cuts through the clutter to highlight the plans of major brands and decision-makers in an easily digestible format. This allows the senior team to participate fully by identifying key people and influencers they can quickly engage with to initiate or support revenue generating opportunities.
"What I like about Pearlfinders is their ability to speak directly with senior, and influential, decision-makers about actual priorities" - RHS
Pearlfinders has agreed a new content partnership with ebiquity to provide full media spend data on the UK’s top 2,000 brands. This information is fully integrated into our insight platform so that our clients can view at a glance how the senior marketers we interview are allocating their budgets, as well as using this information to focus new business resources on those whose marketing spend aligns with your capabilities.
What’s going on out there? Self-reinforcing groupthink herds us all. Whether we be Remainers, Brexiteers, Bulls or Bears, the polarizing economic data, distracting high profile brand triumphs and failures and feverish news cycles cloud our thinking. I think the truth is we all crave a little drama. I can’t promise you drama with the Pearlfinders Index, but I can promise you simple facts from a large sample group.
There is a direct correlation between the insights thousands of marketers share with Pearlfinders and Rainmaker during our research, and the eventual outcomes of employing these insights for actual opportunities, pitches and new business wins. This information is predictive. Where then should marketing services providers focus revenue growth ambitions this year?
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