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The Pearlfinders Global Index 2018

What’s going on out there? Self-reinforcing groupthink herds us all. Whether we be Remainers, Brexiteers, Bulls or Bears, the polarizing economic data, distracting high profile brand triumphs and failures and feverish news cycles cloud our thinking. I think the truth is we all crave a little drama. I can’t promise you drama with the Pearlfinders Index, but I can promise you simple facts from a large sample group.

There is a direct correlation between the insights thousands of marketers share with Pearlfinders and Rainmaker during our research, and the eventual outcomes of employing these insights for actual opportunities, pitches and new business wins. This information is predictive. Where then should marketing services providers focus revenue growth ambitions this year?