Targeting by technology

In recent years, control of brands’ technology purse-strings has ebbed and flowed. Traditional CIO roles have been encroached by senior marketers prioritising increasingly tech-driven spending agendas. Enterprise software investment has revolutionised the visibility that the C-suite has of technology expenditure, diversifying the breadth of stakeholders involved in signing off new projects. Pearlfinders’ interviews with IT Directors and CIOs help our clients navigate these increasingly murky waters…

 

Cloud Computing

The term may be rather long in the tooth today, but it’s only now that CIOs are in a position to identify vendors with the technological expertise to transition legacy, on-premise infrastructures to secure cloud platforms. For almost a decade, Pearlfinders IT has mapped the cloud investment plans of major FTSE 350 brands: -

Kuehne + Nagel
25th October 2016: IT procurement lead tells Pearlfinders of plans to invest in cloud applications
8th February 2017: Brand adopts a new cloud-based packaging software module

Betfair
27th January 2015: Group Head of Vendor Management offers detail on a long-term cloud migration roadmap
April 2016: Brand deploys a new cloud-based platform for its customer-facing operations. 

Deloitte
13th January 2015: Enterprise Architect details the challenges facing the business when it comes to cloud migration
10th February 2017: The business rolls out an advisory practice specifically focusing on AWS cloud solutions

 

Unified Communications

Pearlfinders is proud to have many of the world’s major players in Unified Communications as clients, who’ve received thousands of briefings on investment in VoIP, MDM and collaboration tools over the last decade: -

1701 - Number of reports featuring brands looking to invest in VoIP telephony
421 - Live briefs for mobile specialists
856 - Brands looking to invest in collaboration projects since 2008

 

ERP Software

Vendors and resellers alike of the globe’s top ERP platforms receive daily information on the incumbent systems their top prospects are running and the modules they’re adding to forward-looking technology investment roadmaps. For example…

Dairy Crest – Head of Applications Services
‘There are a few things being discussed to get the smaller, more agile business up and running while these systems are being moved – mentioning a new ERP and a move to more cloud-hosted solutions as areas that are being explored.’

Taylor Wimpey – Business Systems Manager
‘Longer term, Simon said that the company is also looking to make ERP investments. The company currently works with an industry specific COINS ERP platform, however the version it is currently running is old, with software support set to terminate in the fairly near future.’

British American Tobacco – Lead Enterprise Architect
‘In particular, he’s looking into how the business will build its ERP and other department specific software packages (HR software, for example), which underpin infrastructure for the rest of IT. At the moment, SAP features heavily and the decision will need to be taken on whether to remain as a fully integrated SAP-only company or go with “best of breed” solutions across different business software requirements.’