how do we help Rights Holders?

Through our first-hand interviews with thousands of senior marketers, calendar of live sponsorship reviews, feed of decision-maker moves and contact database, we provide clients with smart reasons to connect with CMOs at their next commercial partner. As new business and client development activity within sport continually evolves, Pearlfinders empowers business development teams in properties every day to:-


Our team of analysts interview thousands of brand-side marketers every year. We’re focused on uncovering early-stage intelligence on a brand’s plan to invest in sponsorship, ensuring clients can build relationships and pitch solutions ahead of their competitors. 

2. anticipate Reviews

Our clients have access to the only available timetable of sponsorship investment plans by brands across Europe. We detail the type of properties and platforms being considered to deliver the brand’s goals, the target demographic and indications of budget. 

3. track major appointments

Ensuring you’re consistently building relationships with the most senior marketers deciding spend is essential for any property. We track and update clients on all major CMO and Marketing Director activity as they move companies, achieve promotion and take on new areas of responsibility. 

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4. focus resources

Our researcher team tracks 2,000+ global media sources every day, identifying the most relevant stories that will impact on the sponsorship strategy of the businesses concerned. We monitor all major deals taking place across the world of sponsorship.