Right Place, Right time
“It’s like an insight into the spending plans of the C-Suite”
Our analysts interview over 2,000 US-based marketing decision-makers and CMOs each year. Naturally we question on AORs and their review dates, but we also discuss challenges being faced and how marketers are looking to overcome these.
Following every discussion we track which disciplines of marketing are being invested in by CMOS and when agency support will be sought to resource these. This information is not available anywhere else, and allows our clients to jump to the front of the queue when RFPs and tenders are released.
Here are just a few examples of live briefs and reviews that clients were apprised of months before they became public knowledge:-
HEINEKEN – NEW EXEC HIRES SOCIAL INSIGHTS SHOp
- Pearlfinders – 26th July 2016 – “his role has recently shifted – he is now in charge of social strategy across the Heineken and Heineken Light brands”
PHILIPS – ADVANCE NOTICE OF CRM/SOCIAL INVESTMENT
Pearlfinders – 3rd May 2016 – “integrated agencies with social media expertise should look to connect with the team from now, showing an understanding of how millennial moms are engaging with platforms such as Facebook and Pinterest”
HILTON HOTELS – SEEKING NEW PR AGENCY TO SUPPORT CANOPY LIFESTYLE BRAND
Pearlfinders – 17th October 2016 – “a primary focus for the next year is on building awareness of its new Canopy range, which is Hilton’s first foray into the lifestyle hospitality space”
BBVA COMPASS - BRAND MESSAGING & SOCIAL REVIEW
- Pearlfinders – 7th November 2016 – “social media and brand messaging is set to be reviewed, in line with its major strategy shift towards a more corporate audience”