KFC replaced the Colonel with his wife Claudia Sanders and McDonald's flipped its M to a W, Johnnie Walker rebranded as Jane Walker and Uber launches the #DrivenWomen campaign - it feels like virtually every major brand was looking to get in on the International Women’s Day action this year.
Given the powerful global movement to combat abuse and harassment, advocate for women's rights, wage equality and representation marketers across all sectors are rethinking how they engage with female audiences - over 30% are increasing budgets to achieve this (Source: Pearlfinders Index 2018).
For our latest series of briefings, we explored some of the challenges senior marketers across a range of sectors are contemplating as they strive for relevance and engagement among female customer groups.
Brands with a female focus - Request this Marketing UK briefing
10 brands improving their messaging to a female audience - Request this Marketing US briefing