how do we help Agencies?
Through our first-hand interviews with thousands of senior marketers, calendar of live marketing reviews, feed of decision-maker moves and contact database, we provide clients with smart reasons to connect with CMOs at the next brand on their client lists. As new business and client development activity within marketing services continually evolves, Pearlfinders empowers business development teams every day to:-
1. identify opportunities
Our team of analysts interview thousands of brand-side marketers every year. We’re focused on pre-review intelligence so that clients have the best chance of building relationships and ensure inclusion at pitch stage.
2. anticipate Reviews
Our clients have access to the only available diary of forthcoming agency reviews. These include details of when brands will be reviewing major advertising, PR, brand and media incumbents as well as support for areas such as social, content, research and experiential.
3. track major appointments
Over 60% of major reviews are associated with recent changes to the senior team in the marketing department. We track hundreds of new marketers joining companies across the US each week to help subscribers understand all new areas of opportunity, as well as risks to existing clients.
4. focus resources
Our research team tracks 2,000+ global media sources every day, identifying the most relevant stories that will impact on the North American marketing strategy of the businesses concerned.