how do we help Agencies?
New business and client development activity within marketing services has changed beyond recognition. Brands globalise with relative ease, while consumers view them through an array of lenses that test CMOs to the limit. Fragmentation of traditional agency models, overlain with a rising tide of social media, demands fresh thinking of what information is required to sharpen pitches and beat the competition. 15 years ago contact data was expensive and difficult to source. Now it is cheap and readily available. Sales, CRM and marketing software has become ever more sophisticated. With so much information at your fingertips and myriad ways to get your brand in front of prospects, never have agency owners been so empowered to reach out to the brands they wish to win, with credibility and confidence.