Half of consumers don’t trust their insurance provider to pay out on a valid claim
The insirance market is ripe for disruption. This report profiles 16 established market-leaders and 4 young upstarts, including details of marketing investment, incumbent agencies, sponsorships and key contacts to support your new business strategy.
Premium products now account for 45% of the baby care market
From £650 rose-gold highchairs to limited edition, all-aluminium frame prams produced in collaboration with Land Rover, it’s clear that marketers are pushing the boundaries to capture spend from those parents seeking a life of luxury for their little ones.
Alcohol free drinks have come a long way since Guinness brought out Kaliber - reportedly to appeal to yuppies - in 1986. After many false starts and years of languishing at less than 1% of the UK’s total beverage market, the “NoLo” category has been going through a period of exciting innovation and accelerated growth.
Certain brands are on virtually every agency’s target list. You know the ones: high profile household names with a mammoth media spend. But there are other hidden gems and sleeping giants if you know where to look.